Bro Pack Front View

Bro Pack Front View

Miller Lite Bro Pack

The Bro Pack was developed as part of Miller Lite's in-store equity program for 2015-16 for the Hispanic Market.  The collapsible pack would be placed either on a cooler door or at the checkout counter to encourage consumers not to forget their friend when buying a can of Miller Lite for themselves.  

 

Bro Pack 3/4 View

Bro Pack 3/4 View

Bro Pack 3/4 View - Holiday Artwork

Bro Pack 3/4 View - Holiday Artwork

Bro Pack Concept/Initial Renderings

Bro Pack Concept/Initial Renderings

At-Checkout Pack Dispenser

At-Checkout Pack Dispenser

Cooler Door Pack Dispenser Option 1

Cooler Door Pack Dispenser Option 1

Cooler Door Pack Dispenser Option 2

Cooler Door Pack Dispenser Option 2