The following projects are some of my favorites. They were not only fun to work on, but I feel they show my strengths as a designer, illustrator, and most of all, a creative thinker. The summaries and slide shows offer a small snapshot of the larger project, drop me a line if you'd like to discuss these further.
WM GRANT & SONS
Buying the right Scotch can be intimidating. Between the high price point and the glut of information, consumers often find themselves lost when looking for a gift for themselves and others.
Our proposed solution to this problem was The Spirit of Giving - a simpler way to shop for the perfect Scotch based on a series of archetypes based on a behavioral study. This would match personas different William Grant and Sons Scotch Whiskies. This would come to life using pre-store digital rich media and in-store permanent and semi-permanent displays. Shoppers could have a simple and fun way to select the perfect bottle for any person or occasion.
ROLE
Strategy and creative concepting
White paper write-ups
Branding and key visuals
TEAM
Creative Director: Anthony Giaccone
Senior Art Director: Mike Wozniak
BOOMERANG PIES
Boomerang Pies are an American riff on a traditional Australian staple. The client asked us to develop a shopper marketing strategy that would help launch the brand in a wider range of retail and grocery stores, outside of a small group of specialty stores.
As a brand, Boomerang leaned heavily on its quirky personality, and it was fun to develop Aussie-inspired concepts to get America excited for the next big Australian import.
ROLE
Strategy and creative concepting
White paper write-ups
Illustrating key visuals
TEAM
Creative Director: Anthony Giaccone
Senior Art Director: Mike Wozniak
Copywriter: Deirdre O'Donoghue
US NAVY
In 2015, Wunderman Chicago was tasked with quickly updating the US Navy’s event and experiential marketing. The existing mobile tour needed to be rebranded to match the new overall strategy, while a more permanent system could be developed. The solution: re-skin the existing tour vehicles.
To help attract the target demographic (recent high school graduates with an interest in S.T.E.M. fields) I took inspiration from current high-tech naval hardware and Navy Special Operations personnel. With only a day’s working time, I was happy that the results delivered on the “make it look tough” brief we received from the client.
ROLE
Creative concepting
Key visuals
TEAM
Creative Director: John Nosalik
Art Director: Mike Wozniak
XBOX + PIZZA HUT
Xbox asked our group to develop a unique holiday partnership with Pizza Hut, featuring the Triple Treat Box meal that took advantage of Xbox’s reach as an all-in-one media solution.
With the many layers involved in this partnership, our team decided that it would be fun to create an Xbox-exclusive Holiday special hosted (throw-back style) by Conan O’Brien. Conan’s Clueless Gamer segment, coupled with his love for quirky retro humor made him the perfect personality to anchor our “Heating Up the Holidays” Party.
Other tactics for this concept included:
Augmented Reality packaging featuring pizza-themed holiday carols
Custom Xbox consoles
Soundtrack available on vinyl record and in Xbox music store
TEAM
Creative Director: John Nosalik
Art Director: Mike Wozniak
Copywriter: Kevin Zwier
MICROSOFT
Microsoft Band is a great tool to keep track of your fitness. Tough Mudder is a great way to test that fitness. For this project proposed three different concepts that would partner Microsoft with Tough Mudder, helping participants to track their training, make friends and reach their full potential when running their next race.
ROLE
Creative concepting
Logo design
Key visuals
TEAM
Creative Director: John Nosalik
Art Director: Mike Wozniak
Copywriter: Kevin Zwier