Goodyear at the 2015 Cotton Bowl

Back to Work

• Experiential

• Point of sale

CHALLENGE

2015 marked Goodyear Tire’s debut as the title sponsor of the Cotton Bowl Classic. The stakes were high: we needed to create an unforgettable fan experience that aligned with the iconic Goodyear brand. The goal? To generate excitement, highlight Goodyear's innovation, and leave a lasting impression on college football fans across the nation.

ACTION

We brought the Goodyear brand to life with an immersive gameday experience. Fans were invited to explore interactive exhibits showcasing Goodyear's rich history and cutting-edge technology. Through hands-on product demonstrations, fans could see, feel, and engage with the quality that defines Goodyear tires.

But we didn’t stop there. A dynamic fan zone offered college football enthusiasts a chance to get up close and personal with the energy of the Cotton Bowl. From branded photo opportunities to exclusive giveaways, every detail was designed to amplify the excitement of the game and strengthen the connection between fans and the Goodyear brand.

RESULT

The activation was a successful debut for Goodyear as the Cotton Bowl Classic’s title sponsor and the brand received a big thanks from Sports Illustrated in its Extra Mustard column the day after the big game.

ROLE

• Concepting/Ideation

• Art Direction

• Design

• Illustration

TEAM

Creative Director: Mike Wierzbicki
Senior Copywriter: Mary Klug
Art Director: Mike Wozniak