Starbucks and Publix asked us to develop a digital rich media experience to help engage shoppers, especially Millennials shoppers, in “Coffee Passion” content. Coffee Passion is one of the overarching principles that Starbucks focuses on in all of its efforts and it is the hope to convert Publix shoppers into informed and enthusiastic Starbucks Coffee drinkers. The page content would change bi-monthly, with different roasts or blends featured during each flip. The site consists of five pages:
Homepage
Product Information Screen
Coffee Tips
Food Pairings
Rewards/Savings
Navigating between screens is accomplished by double-tapping the cup of coffee on each screen. The highlight of the experience is the ability to “stir” a cup of coffee to reveal different tips on how to enjoy each different featured roast or blend.
TEAM
Creative Director: Liz Gazal
Senior Art Director: Mike Wozniak
Copywriter: Deirdre O'Donoghue
April/May Program
July/August Program