Print ad featuring campaign hero image
Print ads developed for events and industry-focused applications
Digital Ads developed for Wall Street Journal partnership
Election-focused ad developed for Wall Street Journal partnership
Wall Street Journal digital rich media ad unit
Digital
Social
Print
Motion
CHALLENGE
Soon after its initial roll-out, Grant Thornton’s 2020 ad campaign (Status Go: 2.0) needed to be suspended due to the COVID-19 pandemic. The firm needed a new campaign developed quickly that was flexible enough to adapt to an ever-changing world.
ACTION
Our internal team quickly researched a voice of customer review. This lead to the development of a creative brief and strategy that helped us to build out the Power On campaign. Power On’s cautiously optimistic messaging and simplified visuals were quickly applied to all of the firm’s advertising channels
RESULT
Power On’s flexibility allowed our marketing team to develop creative assets quickly and had the longevity to stay in the market from March 2020 until February 2021.
ROLE
Consumer Research/Strategy
Brief Development
Concepting/Ideation
Art Direction
Design
Retouching
Illustration
TEAM
Senior Creative (Art): Mike Wozniak
Senior Creative (Copy): Lauren Rasch