2015 GOODYEAR COTTON BOWL EVENT ACTIVATION
2015 marked Goodyear's first year as the title sponsor of the Cotton Bowl Classic. Our challenge was to develop an exciting fan experience that spoke to college football fans while educating consumers about Goodyear's full product line.
The overall activation included photo-op standees in both Goodyear and team colors, infographic exhibits, a custom t-shirt booth and a complimentary tire check.
Creative Director: Mike Wierzbicki
Senior Copywriter: Mary Klug
Art Director: Mike Wozniak